How AI Is Transforming Shopify Customer Support in 2026
February 18, 2026 · 8 min read
Internationalisation
Selling Globally? Your Support Must Match: A Guide to Multilingual E-commerce
NP
Nikola Pérez
February 5, 2026 · 10 min read
This is a detailed exploration of the topic — written by our team of e-commerce and AI specialists based on real data from the Retenza platform and our community of 2,400+ Shopify stores.
Why this matters
Customer support is often the last touchpoint a brand has to turn a frustrated buyer into a loyal customer. Getting it right — at scale, in any language, without burning out your team — is one of the hardest operational challenges in e-commerce.
The data behind the insight
Our analysis draws on anonymised, aggregated data from millions of support interactions processed through the Retenza platform. All data is used in accordance with our Privacy Policy and does not include any personally identifiable information.
What this means for your store
The principles described in this article apply across industries and store sizes. Whether you're processing 50 emails a week or 5,000, the fundamentals of fast, accurate, empathetic support are the same — it's the tooling that differs.
Getting started
If you'd like to see these principles in action for your own store, start a free 14-day trial of Retenza. No credit card required, setup takes under 20 minutes, and you can connect your Gmail and Shopify store with a single click.
NP
Nikola Pérez
Part of the Retenza team — building AI-powered customer support for Shopify stores worldwide.